Your brand; Delivers a great product/service. So great that it helps people achieve their desired results and your customer service, it’s beautiful, your people are super satisfied.  

Iconic brand; Also delivers a great product/service. And their customers, they DEMAND all their friends and fam use your product/service too. They would never dare to use anything other than what the iconic brand delivers and they insist that everyone in the entire world does the same.

They deliver a customer experience.

A customer experience is bringing the brand, your brand, through to every single touch point your customer has: 

• From the minute they hear about you, 
  
• How they feel when they see your social media, 
  
• When they purchase, 
  
• How they receive the product/service, 
  
• The follow up, 
  
• What happens when they talk about you, 
  
• Friends referral and every step in between. 

There are 5 reasons why this works and they’re the same 5 results every brand chomps at the bit to get because they’re the 5 reasons why brands thrive vs struggle to survive.

and more, and more, and more. 

Happy customers are loyal ones. Blow their damn minds with your experience and suddenly you have raving fucking fans, Taylor Swift style.

Why take one of what you’ve got when they can have one of EVERYTHING that you’ve got and then some because a one time purchase is never enough. It is THEIR pleasure.

When your experience slaps so hard it makes them feel like they’re part of the team, your team, there is no other brand in their eyes. Only yours, always and forever. 

Someone tries to say anything BUT how absolutely FLAWLESS you are, it’ll be so goddamn clear that they have not only never purchased from you they probably haven’t interacted with you either, because your customers, all of them, never have a bad word to say about you. And they sure as fuck won't allow one to be said either. 

In fact if you google examples of iconic brands, yours will appear right at the top. How? Refer to reason 3.

As much as I hate pointing out the obvious, you’re not the first, the only and you certainly won’t be the last person to do what you do, selling what you sell. 

Your competitive advantage is YOU, and your unique lens and personality. And when we bring that all the way through to every single touch point you have, you don't just have a competitive advantage, you OBLITERATE the competition, respectfully of course.

In this 4 hour workshop

You won’t leave with an ordinary customer experience, you’ll leave with a full body sensory experience. 

Creating an experience that exists FOR the people who matter the most, your customers, and the attention to detail you execute has them feel that, every single step of the way.

The Icon Effect will equip you with a strategy completely tailored to you and your brand and will include all of the important things, you know like: 

• How your brand tastes/smells/sounds/looks (over and above your branding), 
• Onboarding, 
• Delivery, 
• Follow-up, 
• Loyalty + referral programs and 
• Win back campaigns.
  

Oh you thought I was exaggerating when I said every touch point, cute.

It can be as subtle or as in your face as you like, it’s your brand.

Thought so.